People are more interested in how their food is produced and want to meet the producers and talk with them about what goes into food production.[citation needed] Children who visit the farms often have not seen a live duck, or pig, and have not picked an apple right off the tree.[citation needed] This form of expanded agri-tourism has given birth to what are often called "entertainment farms."[1] These farms cater to the pick-your-own crowd, offering not only regular farm products, but also food, mazes, open-pen animals, train rides, picnic facilities and pick-your-own produce.[11]
Agritourism was featured in the NBC Sitcom The Office in the episode entitled Money from season 4.The character Dwight Schrute lives and maintains a beet farm, which is well known to everybody in the office. In the episode Dwight explains that Trip Advisor is the lifeblood of the Agrotourism industry. The characters Jim and Pam then proceed to visit the farm, where they choose the "irigation" themed room and proceed to plow the fields, make wine from beets, and watch a table making demonstration
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